The Dove campaign has come up with this hash tag SpeakBeautiful which is not a problem. The weird part of it is when they are commenting on all these different tweets that people put up. Some people may be happy that a brand is commenting on their tweets, but I think for most of us we would find it a little invasive, since the people with the initial tweets were not even using the hash tag. The reply tweets by Dove sort of come off as creepy. It would be one thing to have people tweet using the hash tag or Dove’s profile page, but Dove is seeking people out instead. It would be better for them to restructure this campaign to make it less invasive and more about them supporting women.
joefarthing 